Goal of visit is to create, strengthen business ties with U.S. customers
Thomas Russell//Senior Editor, Furniture Today•October 9, 2019
HIGH POINT – The Malaysian Timber Council is traveling to the Oct. 19-23 High Point Market with 10 Malaysian furniture manufacturers as part of a mission to market the industry to new and existing OEM customers.
Malaysia remains one of the most important source countries for the U.S. market, shipping $429.6 million in household furniture in the first half, according to Richmond, Va.-based Mann, Armistead & Epperson Ltd.’s September 2019 Furnishing Digest Newsletter. That’s up from $367.3 million in the first half of 2018, a 17% increase.
This shift is partly due to tariffs on China made furniture, but also due to Malaysia’s increasing capabilities in laminate bedroom and other wood furniture due to investments in automation, materials and technology. Such investments continue the country’s strong foothold in promotional to lower mid-priced wood furniture.
It is also becoming an increasingly important resource in upholstery and bedding, some of which also falls in promotional to lower middle price points. According to the Furnishings Digest Newsletter, mattress shipments and upholstery shipments grew in both the first and second quarters of this year compared to the same period last year.
The Malaysian manufacturers coming to the High Point Market include:
• Hup Chong Furniture, a manufacturer of bedroom, living room and entertainment furniture
• Feng Yuan Industries, a manufacturer of dining room furniture
• Teck Seng Industrial, a manufacturer of bedroom furniture
• Furnizone Industries, a manufacturer of panel base wardrobes, kitchen cabinets, cocktail tables and bedroom furniture
• Novel Furniture, a manufacturer of bedroom furniture
• Jemaramas Jaya, a manufacturer of office furniture
• Simewood Product, a manufacturer of wood furniture including dining sets, occasional tables and cabinets
• Kuek Brothers Furniture, a manufacturer of bedroom and occasional furniture and wardrobes
• Tawei Furniture, a manufacturer of dining furniture, occasional tables and cabinets
• U.D. Panelform, a manufacturer of bedroom and living room furniture
The Malaysian Timber Council is a non-for-profit organization that promotes the development and trade of products – including furniture – that are made with Malaysian timber products. The goal of its visit to High Point is to create business ties between the Malaysian manufacturers and customers in the U.S. market.
Thomas Russell//Senior Editor, Furniture Today
I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.